When creating a Facebook Page there are more things to consider than you may realize. Here are some pointers that I've gleaned from other consultants as well as learned along the way.
Think of and decide on a name for your business page:
You want your business page name to be unique and memorable. Maybe consider something that evokes emotion.
Things you should try and AVOID:
"Paparazzi by Name"-If more than a set number of people are using the same or similar name your page will not stand out. You want to be original and stand out in the crowd. It also makes it hard for customers to search for you.
Try to avoid names that lend to the stigma of Direct Sales.
You've come up with a name, now what?
It's time to start building your customer base! Engage your customers and they will in turn help spread the word about your business.
Start by sharing and telling the story of WHY you joined Paparazzi. This is known as your WHY story!
Create and Share Milestones with your audience:
Milestones are a wonderful way to show others the success you are having with Paparazzi, without sounding like a sales person.
Milestones you can share-
When you are promoted in Rank
When you add a new team member
Parties you have planned
To Create a Milestone:
1. Click Milestone under you Facebook status box
2. Type your story of the milestone and the name of the milestone taking place
2. Add the date and a photo
Some Notes:
You want your customers and audience to remain engaged and interested. Try to avoid phrases that are easily recognizable as selling and recruiting words. Try these suggested techniques instead:
Useful tips and tricks
Offer information about color schemes or fun ways to organize jewelry they already have
Talk about current fashion trends and colors of the season
Show color options and what accessories pair well with those accessories.
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